What is Link Popularity?

Link popularity can be simply defined as the total number of qualified web sites or web pages linking to your web site. Measuring the link popularity of your web pages is key to achieving a front page position on the search engines.

The search engine powers that be, have decided that if other sites are linking to your site, it must be a winner, therefore, it deserves a boost in rankings, when all else is equal. If you think about it, this makes a lot of sense. People link to good ranking sites, not for bad ones.

Link Popularity Building can be used alone or in conjunction with any of the other search engine optimization services we offer. It is highly recommended that this option be purchased along with any full search engine optimization services. Increasing the links to your site will usually increase your rankings within the major search engines.

Link popularity analysis is a measure of your website's overall visibility. Search engines use link popularity as one factor in measuring how important your site is.
In simplistic terms, the more web sites linking to your web site, the more important your site appears to the search engine.

Link Popularity is important to search engine optimization as it is the most efficient way to increase traffic to your web site and to boost your search engine rankings. Increasing your link popularity is both time consuming and laborious but it does bring its rewards.

• Knowing who links to your site and increasing the number of quality links is an important part of any web site promotion effort. This free service allows you to query Google,  AltaVista, and Hotbot and reports on link popularity.
  By increasing the link popularity of your web site, you can substantially improve your search engine positioning. Search engines tailor their algorithms to promote web sites which have high link popularity. The engines judge a site to be more relevant, if thought to be pertinent by other webmasters, working on the basis that it wouldn't make sense for a site owner refer his visitors to a site that has no relevance to their needs.

  Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. There is still no one "secret trick" to getting good rankings, but boosting your site's popularity may give it the edge it needs.

  Link promotion is not a difficult process, but it is time consuming. It is, however, worth investing the time to increase your link popularity.

  Link popularity is important. Once you have set up your promotion campaign, put aside time each week to ensure that it runs smoothly and that your link popularity grows steadily, week on week.